Why Sell eBooks In Multiple eBook Format
Selling eBook? Why not publishing them in multiple ebook formats?
Few years ago, when I tried buying my first batch of ebooks, the seller offer them in multiple format mostly in PDF and HTML format. Although, I told her that I’ll be using a repligo reader on my mobile phone. I have no choice but to install multiple mobile applications on my phone to read all the ebooks. And that’s how I challenged myself with mobile ebook conversion.
I firmly believed that PDF format is the commonly used eBook format, I mentioned that many times on this blog. Selling eBook in single format is NOT a good marketing strategy. Remember that books have evolve with our technology, same with the new generation of bookworms. There are potential costumers that feel unsatisfied with the available ebook format. Chances are, they will be needing help to convert the file to cater their needs. Time consuming and hassle on costumer’s side. If they are really eager to use them in format they need, they have these options:
- Look for conversion tool, if its not free, they will purchase it or use a trial version (if available). Additional expenses to costumer.
- Ask the publisher if they have other ebook format available. Sellers usually placed the available format, some are not.
- Hire for ebook conversion expert. Again, additional cost to buyer.
- The worst, drop the idea of ebook conversion and use the ebook reader for purchased ebook format. (Just like what I did on my first batch of ebooks)
See the dilemma? eBookworms could switch back to traditional books instead and hassle free on their part.
If you are the author or the publisher, catering to the needs of your market means additional income and book exposure. But ebook conversion takes time to know and experience. There are sites offering ebook conversion services in reasonable fee (I guess but I see some that for me is not affordable). The bottom line is the quality of the output. This is the reason why some are offering free sample for the first chapters.
Mobile ebook fanatics maybe a small percentage of your buyers but still if publisher didn’t cater to them (including me) could be lost potential income on their part. Always remember that eBookworm community is growing with mobile technology. Don’t be left behind.
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Hello. I found ur blog from EC. I want to know more about e-books. How does it help earning online?Tnx.
marly
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Marly, If you want to know if I earn from ebooks, no. Publishers and authors do. Simply because I’m not licensed to distribute or put ebook links here. Cheers.
I totally agree. With the rapidly increasing mobile web users, compatible formats to mobile phones must be available, like .jar or .jad format, if it is possible.